Reading a good book about blogs: say everything by Scott Rosenberg.
Some significant statements from the "Blogging for Bucks" chapter:
"Bloggers weren't selling ads and could not point to direct revenue from their posts. Yet their blogs were benefiting their businesses, helping them reach new customers and stand out from the competition."
"The demonstration of knowledge and expertise over time in a weblog is the modern equivalent of a résumé."
"There is a distinction between making money with a blog, and earning money indirectly because of your blog, which spread your reputation and opened doors for you."
Of course, Brenda Woods' blog at http://michiganmugsandmeals.wordpress.com/ is a wonderful example.
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1 comment:
Thank you! Yes, I started my blog to give myself an edge against (or, more likely, measure up to) the competition. I'd actually been passed over for a position because I didn't have a (serious, non-personal) blog. I wish it did make me some cash directly, though!
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